Brand Positioning on Instagram
Börekse is a fast-food brand exclusively available on premium retail stores.
Traditional Turkish "börek" is what Börekse offers to its customers and
we were hired to reshabe their social media accounts.
Their traditional taste, implying name and premium image all needed to be on balance for the most successful brand positioning.
Successful product segmentation and clear expectations of the company allowed us to give customers the right messages by using the correct color palette and product visual specifically created for Börekse.
When we were done, warmth of their products was projected on every single content they shared through social media and this gave us the biggest satisfaction we seen; a happy customer.